Haddads invited us over to their New York headquarters in Herald Square to liven up their art department with a vibrant mural. We designed a custom “CREATE” mural by assigning every letter a different brand that Haddads licenses. Brand specific elements and colors from Nike, Levis, Air Jordan, Converse and Hurley were used to give each letter its unique personality. Check out the timelapse video below and see how it went down.
